Interbrand has released its Best Global Brands 2018 list today and Samsung has made it on that list. It has ranked 6th on the list with an estimated brand value of $60 billion. This represents a 6.5 percent increase in its brand value. Interbrand had estimated Samsungs brand value as $56.2 billion last year.
Interbrand measures a variety of factors to rank brand values. They include internal clarity about what the brand stands for, commitment to the brand and the organizations ability to constantly evolve the brand. Various external factors are considered as well. They include engagement, authenticity,杭州西湖阁 consistency and presence.
The factors that particularly played a role in Samsungs ranking were the launch of the Galaxy Note 9, The Wall TV and its Quick Drive washing machine. The companys sustainable growth potential based on futuristic technologies such as AI, 5G and IoT went in its favor too. Its number one position in the global semiconductor market has further strengthened its brand competitiveness.
The company has continued its efforts to change customers perception of Samsung as a more human-centric brand. It has done that through various marketing activities and its Galaxy Unpacked events where it has highlighted its brand purpose.
To further enhance our brand, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices, said YH Lee, CMO of Samsung Electronics.
This site uses Akismet to reduce spam.Learn how your comment data is processed.
[List] Official Galaxy S9 Android Pie update available in these countries
Samsung posts Android Pie update roadmap in Members app
Final Galaxy S9 Pie update may have a serious battery drain issue
Galaxy S8 and Galaxy S8+ One UI beta registrations are now open
Galaxy Note 8 Pie beta program also live in the UK and South Korea
[List] Galaxy Note 9 Android Pie update available in these countries