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PETA threatens to sue Toronto, Astral Media over removal of anti-Canada Goose ads

PETA threatens to sue Toronto, Astral Media over removal of anti-Canada Goose ads

People for the Ethical Treatment of Animals is threatening to sue the City of Toronto and Astral Media for removing anti-Canada Goose ads.

Ads criticized jacket maker for using goose down, coyote fur

Posted: Dec 07, 2018 10:14 PM ET Last Updated: December 8, 2018

PETA is threatening to sue the city of Toronto and Astral Media for removing its anti-Canada Goose ads.

People for the Ethical Treatment of Animals is threatening to sue the city of Toronto and Astral Media for removing anti-Canada Goose ads.

The animal rights group said Friday that it will commence legal action against the city and Astral, if they do not repost ads the group paid to put up in September that criticized the Toronto-based luxury jacket maker for using goose down and coyote fur in its jackets.

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The ads featured images of the animals with captions saying Im a living being, not a piece of fur trim and Im a living being, not jacket filling and were put up at bus shelters between Canada Gooses headquarters and the home of the companys CEO, Dani Reiss.

PETAs assistant manager of clothing campaigns Christina Sewell told The Canadian Press the ads were meant to run for four weeks, but were up for less than 24 hours in September.

A woman wearing a Canada Goose jacket walks past PETA protesters in front of the New York Stock Exchange during the Canadian companys IPO in March 2017.

Astral let us know they had to pull the ads because they had too many numerous complaints, she said.

A spokesperson for Bell Media Inc., which owns Astral, confirmed it removed the ads because they were not in line with a part of the Canadian Code of Advertising Standards that restricts ads from disparaging organizations or causing public ridicule.

PETA claims it is not violating the standards.

PETAs position remains that its right to free expression includes the right to place this particular artwork in its current form on city property, and that the removal of its artwork violated this right, the group said in a letter it sent to the city, Bell Media and Astral Media on Thursday.

PETA says it will begin legal action against the city of Toronto and Astral Media, if they do not repost ads the group paid to put up in September.

Asked about the ads, city of Toronto spokesperson Eric Holmes said Astral is responsible for applying the standards and any decisions related to the approval and removal of advertising content on these assets.

Sewell, who called the ads benign, said PETA doesnt have a timeline for how soon it will take legal action if the ads arent reposted, but is committed to carrying out their threat.

A Canada Goose spokesperson did not respond to a request for comment.

The company has long been in PETAs crosshairs.

PETA members, sometimes dressed as coyotes, have protested in front of the apparel companys stores and have repeatedly billed Canada Goose as a perpetrator of shameless cruelty.

There are so many cruelty-free alternatives out there and things that are made out of plants or synthetic. Fur is hugely detrimental to the environment, Sewell said, noting that Canada Goose hasnt gotten in touch with PETA since it unveiled the ads.

We have been campaigning for several years now and we are very hard pressed to get a direct response from the company.

Canada Goose previously fought complaints about its use of fur, saying that it is committed to the ethical treatment of animals, that having fur trim around a jacket hood disrupts airflow which helps protect the face from frostbite and that it uses goose down because it is one of the worlds best natural insulators.

We do not condone any willful mistreatment, neglect, or acts that maliciously cause animals undue suffering, the companys website says. Our standards for the sourcing and use of fur, down and wool reflect our commitment that materials are sourced from animals that are not subject to willful mistreatment or undue harm.

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